Major in Marketing
If you're creative, enjoy solving problems, and want to understand what drives consumer behavior, a Marketing degree can prepare you for a wide range of exciting and in-demand careers. The Idaho State University Marketing program combines creativity, strategy, data analysis, and communication to help students develop the skills needed to build brands, connect with customers, and drive business growth.
Marketing is one of the most dynamic areas of business, blending business strategy with consumer psychology, market research, digital marketing, advertising, branding, sales, and analytics. Hands-on learning experiences teach students how to identify customer needs, develop effective marketing strategies, analyze campaign performance, create compelling content, and use data to make informed business decisions. Graduates leave prepared to help organizations grow by delivering the right message to the right audience at the right time.
One of the program's unique advantages is the Flexible BBA option, which allows many students to double major in Marketing and another business discipline, such as Management, Finance, or Economics, with little to no additional coursework. This flexibility enables students to broaden their expertise, customize their education, and expand their career opportunities after graduation.
Career Outlook from Idaho Department of Labor
- Average salary for Market Research Analysts and Marketing Specialists: $64,940 per year
- Projected job growth: 25.5% through 2032
- Annual statewide job openings: 248
Career-Ready Credentials and Professional Development Opportunities
Recognized for Quality
In 1978, the Idaho State University College of Business became the first business school in the state to receive accreditation from the International Association to Advance Collegiate Schools of Business (AACSB). Over 40 years later, we continuously strive to meet these world class standards of excellence.
Elevate Your Degree
Set Yourself Apart
The College of Business is home to a unique Professional Development program, designed to prepare students for the career search as early as their freshman year. Our Professional Development team helps students navigate internships, networking opportunities and resume preparation.